Now the Des Moines Register is getting serious. Serious about creating conversations with and about their communities.
Most of the blogs are co-branded under the Juice banner, columnists and journalists are blogging, readers are commenting — and last week, the Register launched the Urbandale Community Portal which I think is a super idea. They’re paving the way for communities of conversations.
Best move? Their blogroll. Sharing a spotlight on other Iowa voices will be important in building a loyal community (kinda surprised they didn’t include chew shop).
While I’m not a big fan of sites like About.com because of the limitation of voices on a particular subject matter, there seems to be few limits to how the Register creates community online.
I’m unsure if the Register can still lay claim to being Iowa’s newspaper. However, by embracing blogging in a serious matter – they may just become Iowa’s community news portal.
I’ll be adding all the Register and Juice bloggers to IowaBlogs.net later this week. Although if the Register wanted to take over the reigns of that site – they now qualify.








