Turning Customer Loyalty to Customer Royalty
There was a time when "Customer Satisfaction is Our Goal" might fly. Now, it better be the norm - not the goal. On your worst day, you better be hitting "customer satisfaction" or you'll lose customers. In fact, simply satisfying customers may not be enough to keep them.
How do you reward Customer Loyalty? How do you turn Customer Loyalty into Customer Royalty?
ConverStations will be hosting the Carnivale of Customer Service on Monday, Oct. 1. The theme will be Customer Royalty. If you're interested in taking part, write a Customer Royalty post on your site, then email me by Monday, 12:00 pm PT. We'll point to your post from here.
If you have a Customer Royalty story, we'd love to hear about it.
- What company makes you feel like royalty as a customer?
- What do you do to make your most loyal customers feel like royalty?
- Are some companies missing out on the royalty factor?
Previous Carnivale of Customer Service stops:
- CustomersAreAlways (September 11)
- Custserv (September 25)
Interested in hosting the Carnivale? We can roll the red carpet your way next time.
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