September 1st: BlogTipping

Blogtipping_1_1 And so another calendar page gets turned, and we begin with BlogTipping Day:

BlogTip #1:Insights
Author: Allison Davis, CEO of Davis & Company

  • Easy-to-read, well-designed, always-informative (remembering the rule of three)
  • The blog (a conversational tool) is a high priority, appearing at the top of the company web site.
  • Use of bullets and lists make longer posts easy to read.

Tip: Though it may be late in the game, Categories could act as a Table of Contents. Granted, most of the posts align with the tagline of employee engagement, but it could help navigating some of the golden posts of yesterday.

BlogTip #2: Got Boondoggle?
Author: Mike Wroblewski

  • Important subject matter (Lean Manufacturing). In Iowa, some say we have a dying manufacturing industry. I disagree. Mike’s site is one I can point to often as an informational resource – and a blogging resource
  • Various sizes in post length. Just like a conversation offline. Sometimes we simply want to make a point. Sometimes we want to tell a story. Mike does both well.
  • Generous linkage to other blogs

Tip: Again, Categories. Though this is tougher with Blogger as a platform. Here’s a link I’ve found helpful when working with Blogger and Categories.

BlogTip #3: Entrepreneurial Wordsmith
Author: Donyell Nelson

  • I love this design. Not just because it’s easy and readable – but it’s published with Blogger. High-Five to your team.
  • Generous knowledge-sharing. Thanks for the tips and how-to articles
  • Well-integrated blog within the company web site.

Tip: Thought I’m tempted to say…Categories…I think that goes without saying by now. So let me suggest linking to other blogs often. This will introduce more people to your great work.

Why do we go BlogTipping?

  1. As part of the audience, you share feedback with the author.
  2. As the author, you find out what your audience likes/would like.
  3. As fellow blogtippers, we can be introduced to different blogs.
  4. By looking at other blogs and blogtippings, we can learn from each other.
  5. It’s a great way to introduce your audience to other blogs.
  6. It’s a great way to introduce your site to other bloggers.

And thanks to those who BlogTipped me today (Thank You!):

- Liz at Successful Blog, suggests I have too much going on, it’s hard to keep focus. Point taken and I agree. Once again, an angel told me.
- Tom at BusinessBlogHive, suggests I share some of the stories of successes and failures. Good idea, though I’m cautious for a few reasons (especially regarding the failures – and there have been quite a few). Worth looking into – we can all learn from these, right?

Previous BlogTippings:
- August 1st: BlogTipping
- July 1st: BlogTipping
- June 1st: BlogTipping
- May 1st: BlogTipping

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  • http://www.aialone.com jt

    Why would you be cautious about the failures? Are you afraid to highlight client failures or personal failures?
    Thinking that admiting to failures is a bad thing is human trait that needs to go by the wayside. Take Tom Kelly from IDEO as an example. He embraces the companies failures. He contends that someone that fails has learned far more about the world than someone how has never seen failure.
    Share the failures.

  • http://www.converstations.com Mike Sansone

    I totally agree (Mistakes Are Tuition is a favorite saying).
    While ultimately, I see the failure as mine (maybe that’s the perspective I should post from) – I don’t want to embarass those who have dropped the blogging ball – some are still lingering as bloggers.
    I’ve “fired” a few clients. But they each know I still love them – relationships continue even if transactions cease.
    Me thinks we’ll see some real-life stories coming soon. I shouldn’t run dry on blog fodder for awhile:-)

  • Tom Bailey

    Michael. I do learn the most from failures. Failures always give you that jolt to the psyche that make you re-assess and re-align what happended.
    I like your take about how you “fired” the client, not the other way around.
    I’m just as interested in the successes, though. I’ve started evangelizing blogging to my small business clients with some success.
    There are plenty of blogs out there that say businesses should blog. What we need is a good body of work created by all of us showing it succeed. Saying a thing is true and showing the truth are two different things.
    Lead the way…

  • http://managetochange.typepad.com ann michael

    Mike – Great chioces. I never heard of any of these before – this is why I love blogtipping day.
    As for your failures (I hate that word – they’re all just learning experiences), I am sure that you can present the situation without saying precisely who was involved or alienating anyone. It would be great to see these “failures” and what you learned/would do differently based on their outcomes. It would even be nice to hear about situations that started to go the wrong way and how you and your team turned them the right way!
    Success stories are informative too – but I’m always suspicious of people that only talk about what worked!!!

  • http://www.businessblogwire.com Easton Ellsworth

    Great summary and links, Mike. Thanks for doing this!

  • http://www.chatbugkaren.com/myroad Karen

    What does blog tipping mean? I have gone from link to link to link and cannot seem to find a simple answer.

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