Is Blogging a Marketing Tool?

By on September 20, 2006 in Blog Coach, Marketing with 4 Comments

Short Answer: Yes
Long Answer:  Definitely

I’m pleasantly surprised to see that this site is ranked #15 at The Viral Garden’s Top 25 Marketing Blogs. (Actually, I did a bit of an end zone celebration at first – then remembered, "Hey, this is what you get paid to do.")  Mack Collier does a great job putting the list together and I share it often with Iowa marketing pros as resource to begin their blogging.

The common thread amongst the brilliance around me is how their passion for their craft and passion for others appears in everything published.

The passion, dear present and future business blogger, is the key. If you believe that marketing – when done right – puts the product/service in a position to sell itself, then blogging is a great way to transfer the belief and passion you have for your business, your operation, your customer.

To borrow a line (paraphrasing, I’m sure) from Mike Wagner, if you’re giving a mild-mannered message to a mild-mannered crowd, you’ll end up with a mild-mannered result.

Enough with Mild-Mannered. Share your Enthusiasm!  Hit It or Quit It!

If you’re in marketing and not blogging (either talking or listening) – your next stop on the ‘Net should be Indeed.com

Thanks for the list Mack. It’s a great tool. Don’t be surprised if you see Drew McLellan up there soon.

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I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.

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  • http://www.mpdailyfix.com Ann Handley

    Sincere congrats, Mike! It’s a pleasure to see you debut in such a big way on Mack’s list — you are truly an Iowa All Star! And I like your call to arms…err, blogging(!)…”Hit It or Quit It!”

  • http://www.converstations.com Mike Sansone

    Thanks Ann! You and your team set a great pace for us. I forget where I first heard “Hit It or Quit It” – but when I remember, I’ll update with a credit here.

  • http://www.drewsmarketingminute.com Drew McLellan

    Mike,
    You sure know how to make a guy feel tall in his shoes! Thanks for the high praise. If I ever do achieve a mention on Viral Garden’s list, we’ll both know who taught me the biz of blogs that got me there!
    Thanks for being a great coach and example.

  • http://www.webwindows.co.uk/ Advertising

    This is a fabulous post. I do many of these things already, but look forward to implementing the others. Some of points from this article are very helpful for me as I haven’t considered them yet. keep blogging.

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