We can hum along to Battles Hymn of the Blogger all we want, it doesn’t answer the question, does it?
Not everyone is a business writer, that’s why we hire copywriters. But we don’t hire copywriters to script our conversations with customers, do we?
Remember in school…some of us wouldn’t want to raise our hands to ask a question because we thought it was a dumb question? Then, another kid would be brave enough to ask the question. Phew!
Take the questions or situations you see your customers talking about regularly. Generalize it to speak to your whole audience – there’s your post. Use hypothesis, analogies, metaphors….stories.
In fact, what you’re reading now is an example of this very thing. I had three different people ask me about this yesterday. I picture their faces while writing this post. I’m talking with them via my blog.
Within 15 minutes and 150 words, I’ve got a post for my blog. What are your customers talking with you about?
Related Prescriptions Elsewhere:
- Overcoming the Fear of Corporate Blogging by Mark White
- 5 Tips to Overcome Your Fear of Blogging by Debbie Weil
Other Fears Found Here:
- Fears of Blogging: Time
- Fears of Blogging: Control
- Fears of Blogging: Work
- Fears of Blogging: Prose
Follow Mike Sansone on Twitter or Facebook or on Google+
Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
Pingback: What Should You Write About? Listen to Your Day | ConverStations