Did You Miss the Rules of SMO? Don’t.

I missed Rohit Bhargava’s post on 5 Rules of Social Media Optimization (SMO) earlier this month. So a quick thanks to David Beisel for sharing his take with The Challenges of SMO.

The conversation begins with the concept of SMO:

  • Increase Linkability
  • Make Tagging and Bookmarking Easy
  • Reward Incoming Links
  • Help Your Content Travel
  • Encourage Mashup

As others have added thoughts and rules (practicing the above), Rohit has updated his post and created a page at del.icio.us to hold this community effort.

Many of the additions are important, most notably Cameron Olthuis’ # 8: Participate. Any SMO strategy that doesn’t include reaching out and engaging in conversation is Marketing 1.0 (Renaissance Marketing?) with makeup on. Same old practice, but wearing a mask.

While there are several lessons to be learned from reading these (grab a cup of coffee, a notebook, invest some time and come away smarter), I’d like to share one additional lesson business bloggers can take away:

  • Link to valuable resources, no matter how many others have
  • Know Your Target Audience
    • Many who are reading this post, have already seen the original. But there are many more who haven’t yet. I owe it to my audience, my community, and my customers to share it with them.

So, here’s my challenge to you. If you can add to the conversation, do so on your blog site. If you don’t have a blog, post a comment on one of the sites above. Then practice some SMO in your business.

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