Did You Miss the Rules of SMO? Don’t.

I missed Rohit Bhargava’s post on 5 Rules of Social Media Optimization (SMO) earlier this month. So a quick thanks to David Beisel for sharing his take with The Challenges of SMO.

The conversation begins with the concept of SMO:

  • Increase Linkability
  • Make Tagging and Bookmarking Easy
  • Reward Incoming Links
  • Help Your Content Travel
  • Encourage Mashup

As others have added thoughts and rules (practicing the above), Rohit has updated his post and created a page at del.icio.us to hold this community effort.

Many of the additions are important, most notably Cameron Olthuis’ # 8: Participate. Any SMO strategy that doesn’t include reaching out and engaging in conversation is Marketing 1.0 (Renaissance Marketing?) with makeup on. Same old practice, but wearing a mask.

While there are several lessons to be learned from reading these (grab a cup of coffee, a notebook, invest some time and come away smarter), I’d like to share one additional lesson business bloggers can take away:

  • Link to valuable resources, no matter how many others have
  • Know Your Target Audience
    • Many who are reading this post, have already seen the original. But there are many more who haven’t yet. I owe it to my audience, my community, and my customers to share it with them.

So, here’s my challenge to you. If you can add to the conversation, do so on your blog site. If you don’t have a blog, post a comment on one of the sites above. Then practice some SMO in your business.

  • Larry Hendrick

    So, what you’re saying Mike, is, as we run by articles in our newsreader, stop, smell the coffee, and head over to the website to interact. That sounds like a great idea, but I’m having to think about your additions. I usually try to link to stories I find, that I’m not seeing anywhere else and don’t link to the ones that are everywhere. Hmmm … I’ll have to think on that one a bit. Thanks!

  • http://www.converstations.com Mike Sansone

    Almost Larry…and I appreciate you mulling it over.
    In the particular case above, I’m sure glad that David posted about the SMO weeks after the conversation began. If he hadn’t, I may have missed the discussion altogether.
    As a blog coach for business people, the examples above were just too good to pass on. Since my “target” audience are those business people, I felt it my reponsibility to mention it.
    That said, there was hesitation because I know there’s many who blog that may have already known about the SMO thread. This post wasn’t meant to alienate them, but in the end, those new to blogging – or not yet blogging – are the target I aim (write) for.
    As for the posting a comment on the original thread, it’s a way to thank the author, become part of that community/conversation, and extend your voice’s reach. However, by posting on your site – it also extends the idea or conversation.
    This comment is ending up being another blog post…or a sermon perhaps?:-)

  • Larry Hendrick

    I think I understand the reasoning, but do you think this adds to the whole “echo chamber” complaint about blogs, in general? That they just bounce around the same information without adding to the conversation? Still just thinking out loud.

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