While in the bookstore yesterday to buy Who Are You People (<– to the blog), the bookseller shared some great insight:
"Nobody buys a book unless they already agree with it."
Interesting, explain.
"I’ve never sold an Ann Coulter book to an Al Franken fan."
Hmm. Do we do the same with blogs? I don’t always agree with Wayne or Brian, but I rarely miss a post. I’m not in the same business as Sean or Katherine, but I try to read them often.
While my gut says the bookseller is right, I believe its healthy to view different perspectives. Even if you don’t agree with the message of the blog, maybe you can emulate the methods of the blogger.
Interesting conversation considering the title of the book I bought. Do you only read things you already agree with?
Follow Mike Sansone on Twitter or Facebook or on Google+
Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
