When I suggest to business people they should subscribe to feeds and :::gasp::: launch a business blog, their eyes roll to the back of their head. "I’ve already got so much to do."
What isn’t realized is how Search Once and Subscribe will synchronize their communications, not add to the pile. Or how blogging will communicate to a large(r) audience – and change the expectations.
Blogging has actually cut my email down – and I believe added value to my customers. Now instead of answering the same question multiple times, often clients will do a search on the blog first. Saves both of us time.
I also send posts as an answer to emails. Sometimes mine, sometimes from other blogs.
Change the Expectations. Synchronize Your Communications.
As I write this, Seth Godin posts: What’s Expected. Nice timing. Almost synchronous.
– Get Started Reading Feeds
– The IF, THEN, NEXT on RSS
– Business Blog Toolbox: Listening
– Juggling the Clock
– A Single Feed Creates a Lifetime of Loyalty
– Can You Explain How a Microwave Works?