Sometimes I wonder about business people…
Three times in the last two days, I’ve had leading professionals tell me they (their company) don’t have time or desire to blog. Mind you, this is NOT after a presentation on my part – just in casual, introductory conversation.
They almost seem to be laughing at the whole blogging "craze" as something that’s about to pass. Maybe it’s their Perception of Bloggers. I make a quick attempt to remind them that Blogging has Two Roles – talking and listening (writing and reading, author and audience…)
Like a doctor trying to bandage a wound, I quickly share stories about the impact that blog and feed reading has made on business, and how it provides more knowledge in less time.
If every business leader used the Search Once and Subscribe prescription and Get Started Reading Feeds, in fact – Make it a Habit – they would find that blogging and the conversations taking place is a blessing to them – not a something to whistle away as a fad.
(psst – it’s human nature that we can only listen for so long. if business leaders listen to the conversations – they’ll soon want to join in. either by comments or by publishing a blog. introduce the idea of feed reading, the blogging will sell itself)
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