Is a Saturated Market Bugging You?

By on August 22, 2006 in Blog Coach, Blogging with 5 Comments

PestsA few weeks ago, I was speaking with a young pest control professional who wanted to start his own business.

"I’m thinking of going into business for myself, but it’s already a saturated market." I asked about the marketing research that proved his point. "The Yellow Pages are full of exterminators."

Guess what my advice was…(Think Blog)

First stop, search the Technorati blog directory. Only six blogs have "pest control" tagged as a theme for their site. The only current site is actually a sales letter. However, searching all blog posts for "pest control", we find 27,527 posts about the subject, including this one from the MetaFilter Community Weblog: It Feels Like They’re on me Right Now.

In fact, people talk about "pest control" quite a bit. From Technorati’s results:

English posts that contain Pest Control per day for the last 30 days.
Technorati Chart
Get your own chart!

Next stop, Google’s Blog Search for "pest control" shows about 6,300 posts. Still not finding an exterminator.

We scoot over to the iBlog Business Directory and search for "pest control" – still nothing.

Toby Bloomberg shows us a bit of a rescue with RESCUE! BugBlog

I’d say it’s a wide open market for someone that wants to be found.

Flickr photo by catmadogma

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  • http://www.wagnercomm.blogspot.com John Wagner

    Mike:
    Do you think a blog can be effective for a local business person — like an exterminator — since it’s such a wide-open forum?
    Without trying, I get visitors from all over the world, but that’s not very helpful to a pest control guy.

  • http://www.converstations.com Mike Sansone

    Great question, John. Not only effective, but also cost efficient.
    First, the local business person becomes more Findable.
    Second, a blog site is often more Affordable.
    Third, most of the ads in the phone book say the same thing. A blog can build Trustability.
    If we’re able to build national, even global relationships with a blog, we should be able to do the same locally.
    If you can’t be found locally, it’s going to be harder to do business locally.
    On IowaBizEvents.com, I spotlight events and speakers as a public service. Quickly, the blog (which has no SEO – it’s simply a template) has surpassed some of the speakers own websites.
    Additionally, one of the speakers was offered a speaking engagement because someone saw their profile on IowaBizEvents.
    yes, the far-reaching nature of blogging isn’t going to help do business for the localized business…but it will improve Findability

  • http://www.iblogbusiness.com Christian

    Hey mike…send me some pest control sites my way!
    BTW- We’ll begin spidering blogs with RSS at the end of the month. Hopefully, this will allow us to catch some of those pests:)
    Christian

  • http://www.bulwarkpestcontrol.com nikki

    I have been reading your blog last couple of weeks and enjoy every bit. Thanks.Pest control Austin

  • http://www.facebook.com/people/Don-Warren/100002069320596 Don Warren

    Interesting post. Saturated markets are getting to be harder to deal with. Free paid surveys

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