"Never purchase beauty products from a hardware store." – Miss Piggy
You wouldn’t ask your mechanic to clean your teeth, or your dentist to fix your car. Don’t rely on a web (under)developer to publish your feed. Make sure they aren’t just guessing.
If you’re about to invest thousands of dollars into your company’s (cob)web site, make sure your development team can publish a content feed.
- Ask how they’ll track feed aggregator traffic
- Ask about other sites they’ve done this for
- Ask yourself (and them) why they didn’t offer this service to you up front
If sites such as USAToday, Newsweek, and FastCompany can use FeedBurner, you can too (starting at less than $5.00 per month)
I recently saw a site that offered a feed – just for their front page and an introduction page. Not their job postings, newsletters or other dynamic content. Just the static pages. What’s the point?
Sometimes I think companies are trapped in this never-ending exercise.
Want to learn more about RSS Feeds and how to profit from them? See you at tomorrow night’s workshop.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
