Experience Planning & Conversation Conducting

Scott Weisbrod begins his Beta version of an Experience Planner Manifesto with ten rock-solid points. Yet, I missed if the manifesto puts the E.P. in position to influence or empower a discussion - or simply read and react to what's being said.

Then, I read Jordan Behan's Give Them a Reason. Jordan reminded me of Mack Collier's post yesterday about Universal Studios empowering (igniting?) a discussion about the film, Miami Vice.

A slew (Jordan's math, not mine) followed. As Jordan points out, this can happen either online or offline.

To summarize:

• Equip your customers with something to talk about
• Pave the road you desire them to travel (then offer them a map)
• Reward their efforts (at least recognize them)

Maybe the Experience Planner just needs to find and delegate to a Conversation Conductor. Start with a few, end up with a slew?

technorati tags: Experience Planner Conversation Conductor Community Universal Studios Miami Vice