What’s your email response rate? There are Open Rates (Reach) and Click-Through Rates (CTR). (Definition of the Difference) You’re probably already measuring this, though acting on it may be a different animal.
What’s your content feed response rate? Yes, that can (and should) be measured – and acted upon.
If you use FeedBurner’s TotalStatsPro (less than $5 per month), you can get an accurate measurement of Reach and CTR on a daily basis and a per-article basis.
To improve your reach and click-through, try different things in the following areas:
- Headlines
- Posting Times
- Strategic Use of Hyperlinks
- Consistency in Style of Posting
- Compel a Response
If you’re measuring your feed statistics, are there numbers you look at more closely than others?
If you’re not measuring your feed statistics, how are you measuring the success of your efforts?
As more Internet users begin reading content through feed aggregators such as GreatNews (stand-alone) or NewsGator (web-based), it will be important to measure these numbers (and act on them).
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
