What Makes a Blog Different: Who Cares?

By on June 26, 2006 in Blogging, Conversations with 3 Comments

Maybe your question to all this blogging stuff is: Who gives a hoot or nanny?

If you don’t give a hoot or nanny about building relationships or engaging in conversations – you probably shouldn’t have a business blog.

Fair warning: You’ll probably give business blogging a shot at some point. Either publishing a blog or tracking them. However, by then you may be playing catch up. You’ll end up focusing on the tactics without having a strategy.

Chris Brown of Marketing Resources and Results talks about Marketing Tactics versus Marketing Strategy. Apply the same to business blogs. Tactics without strategy often comes across as manipulation.

Building relationships and having engaging conversations with customers has long been a key to a successful business. Blogs are a platform for those conversations.

Aside: You may have thought I should have said "hootenanny" – but that’s closer to being a blog than you might think (definition)

Previously:
- What Makes a Blog Different: Intro
- What Makes a Blog Different: The Tools
- What Makes a Blog Different: The Talk

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  • http://www.brandandmarket.blogspot.com Chris Brown

    You’re so right about blogging, Mike. Without a strategy to start, it’s so easy to get off track with a blog and it just rambles….or manipulates.
    Thanks for putting all these great links on your blog by the way. It’s a great resource!
    Chris

  • http://www.converstations.com Mike Sansone

    Thanks Chris, you’re thinking cleared up my thinking. Thus, together we are smarter than any of us are alone (another tremendous power of blogging, yes?)

  • http://cdccustomerservice.blogspot.com Tim Whelan

    A good set of blogs on blogging and I have enjoyed reading them. However, there are many important elements left out and the strategy and the tactics certainly need to be explored.
    Marketing genre leave much to be desired in there use and understanding of the blog and its development and use. In fact they are some what blinded and singular in their methods and approach.
    Still as a business tool and with the right guidance it can provide an explosive medium for business startups and small businesses looking for ways to leverage their online presence.
    http://www.smallbusinessinternetmarketingcenter.com/Product%20Review%20Center/reviews/bloging_review.htm

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