What Makes a Blog Different: Who Cares?
Maybe your question to all this blogging stuff is: Who gives a hoot or nanny?
If you don't give a hoot or nanny about building relationships or engaging in conversations - you probably shouldn't have a business blog.
Fair warning: You'll probably give business blogging a shot at some point. Either publishing a blog or tracking them. However, by then you may be playing catch up. You'll end up focusing on the tactics without having a strategy.
Chris Brown of Marketing Resources and Results talks about Marketing Tactics versus Marketing Strategy. Apply the same to business blogs. Tactics without strategy often comes across as manipulation.
Building relationships and having engaging conversations with customers has long been a key to a successful business. Blogs are a platform for those conversations.
Aside: You may have thought I should have said "hootenanny" - but that's closer to being a blog than you might think (definition)
Previously:
- What Makes a Blog Different: Intro
- What Makes a Blog Different: The Tools
- What Makes a Blog Different: The Talk
technorati tags: Relationships Conversations ROI Business Blogging
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