Kami Huyse at Communication Overtones asked for Eveything You Know About Corporate Blogging. We’re not giving away the store, but we’ll share some opinions to a few of her questions:
What makes a blog a blog? How is it different from an Internet Chat Room or a Bulletin Board?
I often use the analogy of a Radio Talk Show. There is a more structured conversation on a blog, normally with the blog author opening a topic for discussion.
How can blogging be measured for ROI as a communication tool?
I recently wrote a post on this subject, The RBI of Blogging.
How can blogs be used to communicate to key stakeholders?
How does RSS Feed work with this?
These two questions belong together, but in some ways, the second question is the answer to the first. Teach your stakeholders the benefits of Content Feeds, equip them with the tools to get your feed, and the communication becomes more effective.
How can blogs be used to collaborate internally?
Dr. Delaney Kirk’s Managing Diversity class is using a blog to extend the discussion outside of the classroom (The class blog is still private until July). The conversation is lively and continues throughout the week. I’ve also posted on this recently in Knock Down the Cubicles.
How can blogs be used for Media Relations?
We’re about to launch a site for a state-wide professional association. The public site will include periodic postings meant for the media (social and mainstream alike). This will include reports, press releases, general announcements. Another blog will be used behind a password protection for communication amongst the board and their constituents.
How do you monitor or control messaging and/or negative posts internally?
A crisis control plan needs to be crafted and reviewed constantly as the conversation and community grows and changes. Watchlist Feeds and Search Result Feeds should be monitored so your team can respond quickly. Phew or Ut-Oh?
I hope Kami shares her IABC presentation with us. I’m sure we could all benefit from your thoughts. Either reply on her post or write them up on your site.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
