Time is still the biggest hurdle (crutch?) we face in launching a new blog or subscribing to feeds. My counsel is use a kitchen timer for some of the tasks – and don’t swing for the fences with every task.
Here’s what my morning looks like (I wasn’t this quick six months ago – it takes time to hone scanning muscles):
- Quickly glance over the 500+ feeds (focusing on headlines and authors). This includes watchlists and blog searches for the sites I work on and people I work with (20-30 minutes)
- Alert customers of posts/stories that may interest them. Del.icio.us potential Whistle Stops. Lock and save other items for later reading.
- Check my calendar and email, reply to emails, respond to blog comments, confirm any question marks. (15 minutes)
- If I don’t have a blog post scheduled to publish, I write one – like I’m doing today. (20 Minutes)
- Off to the races. I’m not able to write posts or delve into feeds until after 5:00 PM. Some days I travel, some nights I have workshops – even less time to do these things. (10-12 hours)
This post took 23 minutes to write, insert hyperlinks, tag, publish.
Really it’s a matter of priorities. Are you ready to extend your company’s reach and engage in a conversation? Do you have ONE hour a day you can devote to blogs and feeds?
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
