- Plan B: A Trusted Advisor in the Boardroom by Kami Huyse at Communication Overtones (feed): Can contingency planning be a learned strength? Yes! It’s wise to use all of your strengths – which may include wisdom from someone else. Kami’s got four great pointers here. I’ll add a fifth: What’s Plan C?
- A Few Good (Sales)Men by Stan DeVaughn at The Marketing Gene (feed): Nice play off a famous script. Could you put this type of twist on a post to communicate your message?
- Some Branding Basics… by Stan DeVaughn at Branding Post (feed): Same author, different blog, purely coincidence (and a hot hand). Take-away line: "So, “branding” doesn’t just suggest that you see everything through the eyes of your target, it demands that you see through the target’s eyes"
- So, Who Reads These Things Anyway? by Teresa Valdez Klein at Blog Business Summit (feed) A Business Blog strategy isn’t just about who your audience is, but what you’re trying to accomplish. Without an answer to the the latter – you’ll waver and end up in "noblogs" land.
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Whistle Stops, Contingency Planning, Business Blogs, Branding, Sales
