Reading One by One Media this weekend, I’m reminded of a large local company who once told me they weren’t going to start a blog for fear that their customers would post negative comments.
Truth is, they should rather have those comments directed toward them in a space where they can respond.
Bigger truth is, they don’t have a plan for responding. Jim Turner says Blogging and Company Crisis: Create a Plan. Jim discusses comment moderation in his post, asking several questions that may help design such a plan.
Not blogging doesn’t stifle the conversations your customer are having. Not having a plan (regardless of whether your company blogs) may stifle your business.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
