Marketing Profs: From Teasing to Pleasing
Marketing Profs Daily Fix has started offering a full feed. Sweet, now maybe I'll read some of their posts and even comment now and again.
They've got a great group of writers, but as I scan feeds, I often choose to pass on partial feeds - which is a shame, because I'm sure I'm passing up on some great stuff. I was actually thinking about unsubscribing to those not offering full feeds.
Recently, ProBlogger went to a full feed. I'd be interested to hear his thoughts on how that's working.
A few blogs that I like to read (partially) are Jack of All Blogs, Community Guy, and Lorelle on WordPress. Most of the time, I read only what comes up in the feed. Both author and audience lose in this scenario.
If a full feed is offered, I believe it's more likely that a reader will comment - which gets them to the site - which was the goal of the partial feed, right? Jack even has a "Add a Comment" on his FeedFlare, though I'm not in a position to comment on a 70-word tease.
Maybe your reason for a partial feed is avoiding plagiarism. If it's going to happen, it's going to happen regardless of partial or full feeds. Steve Rubel leads an active conversation on the subject.
If you're offering a partial feed, please let us know the strategy. Maybe there are benefits to the reader I haven't thought of yet.
Nevertheless, thank you MarketingProfs for offering a DailyFix instead of a DailyTease. One suggestion - since you're using FeedBurner, take advantage of the FeedFlare, you can even create your own Flare Unit to point readers to your excellent seminars or premium content.
Now if we can just get the IABC Communication Commons to do the likewise.
Related Posts:
- Optimize Your Feed for Engaging Conversation
- Create Your Own FeedBurner FeedFlare
- Brand Your Feed
Technorati Tags: MarketingProfs, Feeds, Full Feeds, Partial Feeds, FeedBurner
Comments