One of the challenges a company faces when launching a blog, is making the leap from corporate-speak marketing lingo to a more personable message.
Look, put both our seats in a coffee shop or the bleachers and see if you talk like your brochure. Not gonna happen – and if it does, remember Hugh’s warning.
Andy Priestley at DWebware shares a great example. Many previous posts were very informative, but his most recent gives a glimpse at what makes Andy tick as a person. Yet, he doesn’t get completely off topic, bringing it back to his core message – building better business web sites.
When it comes to business blogging, many professionals are using compliance and other regulations as a crutch. You can use hypothetical stories or your off site passions to discuss who you are – then bring it back to business. A few examples:
- A lawyer who is also a skier/surfer: Write about balance, timing, preparation, knowing the terrain – all important issues in both areas.
- A financial planner who is also a gourmet cook: Write about testing, mixing the right ingredients, trusted brands, preparation, quality-over-quantity.
- A pharmaceutical rep who is also a runner: Write about finding the right fit, using different equipment, changing of seasons.
These are just some examples. Bring it back to business often. Remember these two phrases:
- Companies don’t blog – People blog.
- People don’t do business with your logo – they do business with you.
So…tell us about yourself.
Technorati Tags: Business Blogging, Writing, Professional Blog
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