Comments: From Conversation to Conversion
Benjamin Yoskovitz offers a great example of how by engaging in a conversation, a business might convert a prospect into a customer.
Ben recently took part in the conversation Quotes n Notes:Curiosity. I had seen his name at Blogger Stories, Successful Blog, Buzzoodle: Buzz Marketing and Marketing Roadmaps, but I hadn't delved too deep into his IGotNewsForYou site or blog.
Here's the business blog lesson: Ben added to the discussion with relevant thoughts. He didn't talk about his site or offering, he was simply becoming part of the community.
Here's the business result: I immediately drew a liking to Ben's style and thoughts. Since I liked Ben, I bought into his product - and have used it with great fun. Ben's conversation led to a conversion. Will it happen every time out? Nope. But I probably wouldn't have taken action without Ben extending his voice and reach.
Here's a screen shot of what I sent to my pal, Mike Wagner (click image to enlarge):
You can give IGotNewsForYou a test drive or send millions of pages for only $14.95.
Comments