Comments: From Conversation to Conversion

By on May 31, 2006 in Blogging, Conversations, Marketing with 5 Comments

Benjamin Yoskovitz offers a great example of how by engaging in a conversation, a business might convert a prospect into a customer.

Ben recently took part in the conversation Quotes n Notes:Curiosity. I had seen his name at Blogger Stories, Successful Blog, Buzzoodle: Buzz Marketing and Marketing Roadmaps, but I hadn’t delved too deep into his IGotNewsForYou site or blog.

Here’s the business blog lesson: Ben added to the discussion with relevant thoughts. He didn’t talk about his site or offering, he was simply becoming part of the community.

Here’s the business result: I immediately drew a liking to Ben’s style and thoughts. Since I liked Ben, I bought into his product – and have used it with great fun. Ben’s conversation led to a conversion. Will it happen every time out? Nope. But I probably wouldn’t have taken action without Ben extending his voice and reach.

Here’s a screen shot of what I sent to my pal, Mike Wagner (click image to enlarge):

You can give IGotNewsForYou a test drive or send millions of pages for only $14.95.

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  • http://www.igotnewsforyou.com Ben Yoskovitz

    Mike,
    Thanks for the write-up and positive comments. I’m glad to be a part of the community!
    I hope Mike Wagner enjoyed his page, it looks great…

  • http://blog.marketingprofs.com Ann Handley

    “Here’s the business blog lesson: Ben added to the discussion with relevant thoughts. He didn’t talk about his site or offering, he was simply becoming part of the community.”
    Precisely.
    Excellent example of Sideways Marketing….or what Mack Collier calls marketing via “joining the community,” or Hugh Macleod calls “indirect marketing.” Bravo.

  • Steve Remington

    I have tried this out and it is great! I think the idea was perfect. I am kind of a humurous guy and love to lighten things up a bit and being able to send something like this out to friends or co-workers is kind of a light and fun…
    I always try to cheer people up when I can. I have an account and plan on using it when I can.

  • http://www.igotnewsforyou.com/ Ben Yoskovitz

    “Sideways Marketing” – I like that term. I’ve always considered myself a bit of a sideways kind of guy, and just recently at open mike night at successful-blog.com I thought that Paul Giamatti could play me in a movie…
    It’s definitely “indirect marketing” but something about “sideways marketing” sounds a bit more fun…

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