What’s with the Link Love?

By on April 18, 2006 in Blogging, RSS Feeds, Whistle Stops with 5 Comments

Working with a new blogger today, we were discussing item #4 in the Blog Posting Mantra: "At Least One Link Out" and why I have so many links in my posts. Here’s my reply:

  • Introduce your audience to new insights. The opinions of others make me a better on many levels: business, enthusiasm, giving, creative thinking, writing, time management, strategy…and I think those opinions add value to readers of this blog.
  • Introduce your site to other bloggers. If you prick us, do we not bleed? If you blog, do you not check your referral stats? I’ve met several great people online either because I linked to them, or they linked to me. I don’t expect anything back (but please-keep up the great work).
  • Re-introduce the habit of reading feeds. Two posts I often send in emails as a P.S. are Get in the Routine of Feed Reading and Search Once and Subscribe. For new business blogs, many of your customers may not yet be in this habit. That’s why I always include a link to feeds on the Whistle Stops. David Lorenzo shares a great practice posting this every once in awhile on how to subscribe to his feed.
  • Lastly, search engines favor pages that share relevant links. For some, this may be the most important reason. For this site, it’s secondary – but I won’t discount it as unimportant.

Two words: Find-ability and Link-ability.
Two questions: Is your site Find-able? Is your writing Link-able?

That’s why I share lots of links. What are your thoughts when linking? Do you favor more or less? Do you have a different perspective as writer and reader?

Technorati Tags: Blog Strategy, ,

Follow on Twitter or Facebook or on Google+

Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.

About Mike Sansone:

All Posts by
  • http://makeitgreat.com Phil Gerbyshak

    I like to read a site with lots of links, but I also enjoy an article now and then sprinkled in. I think you offer a nice mix of this.
    Writing I actually prefer the same as what I read, as sometimes if I don’t have anything to add to a post, I’ll just share the “link love” with others, so they can read more and learn more by category, and sometimes I write a whole article with no links.

  • http://www.converstations.com Mike Sansone

    Phil – Thanks for the input. I think everyone should write what they like to read – makes the writing better, yes?

  • http://overtonecomm.blogspot.com/ Kami Huyse

    I decided early on not to include linkposts in my main page, as you know, I use them in my RSS feed. I do, however, link liberally and often on things that I read around the blogosphere in my main article posts. This facilitates building a true conversation.

  • http://www.converstations.com Mike Sansone

    Kami – Your practice is one that I take advantage of with a subscription to your feed. And you’re so right about links extending the conversation. No blogger should be a dead-end.

  • Pingback: Reminder: May 1st – Blogtipping Day | ConverStations

Stop SOPA