Patrick Dodd at ShadowBox Studios brings up a great point in his example of the Durham Business School. No one in the blogosphere was talking about their MBA program.
Phew! or Ut-Oh?
Do you search the blogoshphere with trepidation that someone may be talking negatively about your company? Do you give yourself a high-five when there are no results?
How Now, Brown Cow, wouldn’t you prefer the color Purple?
Patrick suggests using blogs as a marketing barometer and joining the conversation, and I agree. Even if you don’t publish a blog, engage with your customers. If they talk about your company, comment on the post, link back to your site, send them an email…something.
- Reward the Positive
- Respond to the Negative
- Indecision is a Decision
- Not replying sends a message too.
Nobody’s talking about you? Search the blogosphere for sites that focus on your keywords (Technorati’s Blog Finder is great for this type of search). Find some commonality, comment on a post. Don’t talk about your business (your comment can be the link back to your site).
If you do publish a blog, link to other blogs (see Blog Posting Mantra #4) Example: Dr. Ken Davis offered a trackback to my previous post. Curious, I went to his blog and found it a great resource. I’m also going to share it with Dr. Delaney Kirk, a new blogger I’ve been working with, as a resource. (Ken, meet Delaney – Delaney, Ken).
Technorati Tags: Blog Marketing, Technorati, Search, Marketing, Conversations, Blog Awareness
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