WARNING: If you’re into instant gratification, get-rich-quick solutions, or build-it-and-they-will-come attitudes – this post is addressed to you, but I doubt you’ll read it because it’s too much work.
Blogging is similar to farming. You decide what message you want to grow, plant seeds of thought, take careful measures to ensure its growth, even spread some fertilizer along the way to speed up the process. The harvest comes only after patience and hard work.
The worst thing you can do is to start a blog, post twice, and let it die (ghost town blog?). It’s a clear message that:
- You don’t have time to talk with prospects/customers.
- You don’t pay attention to detail.
- You don’t want to do the work (After all, American Idol is on two nights a week).
- You get to prove yourself right – blogs don’t work in your line of business.
I’ve labored with a few folks that feel it’s too much work to learn something new. It’s too much work to write a 150-250 word post three or four times each week. It’s too much work to think about what to write (say). It’s too much work to be successful.
Here’s my suggestion – look at this from a different perspective:
- Have a conversation with multiple prospects/customers at the same time – saving you time.
- Engage in a conversation – don’t think you have to write prize-winning prose each time out.
- TiVO your TV shows (if you must).
- Never stop learning or growing.
- Prove yourself successful and extend your reach without spending thousands on advertising.
When a potential blogger comes to me, there are a few questions I ask so that we always have the purpose in mind. Without solid answers, I pause and suggest they do the same.
Remember The Law of the Harvest before you begin putting your business blogging to work.
Related Posts:
- Fears of Blogging: Control
- Fears of Blogging: Time
Technorati Tags: Fear of Blogging, Law of the Harvest, Business Blogging,
