Each time I hear objections like the one Shel Holtz wrote about yesterday, I point people to Jeff Angus‘ blog, Management by Baseball. It’s a great example how to blog around heavy-handed regulations and compliance issues.
First, because I’m a baseball fan and a business owner, I enjoy the read and "get" the metaphors.
Second, Jeff will almost always bring the baseball around to business. In a recent post, we witness Joe Maddon’s unorthodox defensive strategy against Boston slugger, David Ortiz. Jeff asks:
"Why wouldn’t a manager do this? The same reason managers beyond baseball don’t — because it’s not standard operating procedure. "
Third, you will usually find more than one take-away from Jeff’s message that translate to your business.
Fourth, If your business is heavily regulated, metaphors can be a great way to begin your blogging adventures. Look, we do business with people, not logos/brands/corporate identity. Talk about your passions and translate that into a business scenario:
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Skier/Surfer/Skater? – Balance, Precision, Timing…
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Golfer? – Focus, Patience, Self-Awareness…
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Hoops? – Teamwork, Endurance, Vision…
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Quilting? – Using the right tools, Design, Planning Ahead…
People do business with you, not your Yellow Pages ad. So be you, engage in the conversation. Don’t get bogged down by rules, get blogged up for results.
For more on Jeff Angus, read a short piece on his work in Fast Company. Here’s the feed to Management by Baseball
Aside: Did you know that "Dialing ’8′" is a nickname for a Home Run? It used to be standard in hotels that to get long distance on the phone, you first dialed eight. Dialing 8 = Long Distance = Home Run.
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