Not as catchy as Pick of the Orchard, but here are some conversations and articles around the blogosphere worth reading:
- NY Times: Wal-Mart Gate: IF this is true, Oops on Wal-Mart. Ouch on Edelman. Embarrassment to Bloggers. Ugly story about retail giant’s P.R. efforts to feed bloggers info through their consultant firm. Bloggers bite. Everyone gets egg on their face.
- Pitching Bloggers at hyku: Maybe the culprits above should have read this first. Though Josh goes into more detail in the comments, I’m not sure I totally agree. Does it matter where the relationships start (blog comments or email)?
- Consumers Communication Bill of Rights at DigTank: Maybe these five guidelines should be kept in mind when contacting bloggers.
- Business Blog ROI from Shel Holtz: We’re not at the stage where businesses consider blogs as indispensable. "Anecdotal evidence counts as measurement as much as numbers do."
- Shel Israel and Jim Estill on Blogging for Executives at ProPR: Good summary and insight from today’s AIMS session in Toronto.
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