Fears of Blogging: Time
WARNING: If you're not blogging, this post is might either anger you or compel you to start blogging.
"I don't have time," is an issue excuse that keeps coming up to avoid blogging. Some are followed with further justification:
- "...I'm too busy finding new business."
- "...with all the networking I have to do."
- "...I can't even keep up with my email."
- "...besides I wouldn't know what to write/say."
Throw away the crutches and stand up like a business leader. All the above are lame excuses FOR NOT blogging. In fact, the justifications are actually great reasons TO START blogging.
Let's have a look-see:
- Finding new business: Start a blog, improve your visibility and find-ability.
- Busy networking: Blogging is a form of networking. It doesn't replace one-on-one, but extends your reach beyond your current level of imagination.
- Too much e-mail: Blogging can actually cut your e-mail time. You'll find yourself linking to blog posts as an answer to an e-mail. Sometimes yours, sometimes from another blogger. Need more help? Check out Inbox Zero
- What would I write/say?: This last one is almost funny. Have you ever given a PowerPoint presentation? Re-purpose that and expand on the thought for each slide (there's a dozen posts). Have a brochure? Conversationalize it and deliver the message a different way. Seriously, if you met a new/old customer at Panera - wouldn't you say something? So, write it!
A business blog is a place to have a conversation with your colleagues, customers and prospects. By saying you don't have time to blog - you're telling them you don't have time to talk with them.
Don't use time as the excuse. There are other legitimate reasons not to blog (we'll go into those another time). A lack of time shouldn't be one of them.
It's a matter of priority. If developing customer relationships, finding new business, positioning yourself as a leader in your marketplace, or networking with colleagues is important to you - you will make time to blog.
Otherwise, your business is on crutches.
Technorati Tags: Fear of Blogging, GTD, Networking, Reach, Time Management
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