I’ve been fortunate to find two of my posts highlighted on the FeedBurner home page and Publisher Buzz over the weekend. A pleasant surprise…but there’s (at least) one more tip to share. Brand Your Feed.
If you’re blogging for a business or as a business, your blog is part of a brand. My friend Mike Wagner says that "a brand is a mark of ownership." We’ll use Mike’s blog/feed at OwnYourBrand to show how you should Brand Your Feed with FeedBurner.
Here’s the feed in SharpReader without any branding…
Now after using FeedBurner’s Feed Image Burner…
The brand of White Rabbit Group is now associated with the blog – which it should be since it’s a business blog. Here’s how it’s done…
Sign on to your FeedBurner account and go the the Optimize tab. On the left nav, choose Feed Image Burner. Here…a picture will do better…
The image won’t re-size itself, so save an image to upload. Size? I wouldn’t go much larger than 220×80.
Extend your brand beyond your blog. Brand Your Feed.
Related posts:
Are Your FeedBurner Feeds Discovered?
Optimize Your Feed for Engaging Conversation
Blog Tracking – SharpReader
Technorati Tags: FeedBurner, SharpReader, Brand Ownership, Feeds, Branding
P.S. What were the Cowboys thinking with that signing?
Follow Mike Sansone on Twitter or Facebook or on Google+
Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
