Blogging Has Two Roles…

…and every business should take part in at least one of them.

Is your company still deciding whether or not to start a blog? Glad to hear you’re considering it. It’s not going to be tomorrow? That’s fine too. But…you can still start blogging today.

If blogging is a form of conversation – and it is – remember there are two roles. Talking and Listening. And frankly, if you’re not at least listening – you’re standing on the tracks and the train is headed your way. As Ted Demopoulos recently asked, "Are you Insane?"

Quick Tips:

1. Go to Technorati.com and sign up for a free account.
2. Find the Watchlist link at the top of the screen.
3. Type in the name of you or your client in quotes (ex. "Mike Sansone")
4. Subscribe to the feed (Search Once and Subscribe)
5. Type in the URL of your business or your client/prospect.
6. Subscribe to the feed.
7. Whenever something comes up for your client – send them a link.

They’ll know you care. It’s better than ‘touching base’ with a call, "Just seeing how business is." Which is really saying, "Don’t forget about me, I’d really like to sell you something soon." If your business depends on long sales cycles, you’re all to familiar with this type of contact.

Rich Brooks at Flyte Blog shares a video tutorial on how to subscribe to a Technorati Watchlist.

Did I mention Search Once and Subscribe? Are you still paying for a new clipping service?

Note: Tags generated with KeoTag.com

Follow Mike Sansone on Twitter or Facebook or on Google+

Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.