WARNING: If you think you’re in complete control of your brand message…or have the power to stifle the conversations taking place about your business – think again.
Last week’s Fears of Blogging:Time post drew some ire offline. I wonder if this one will as well.
I recently engaged in a conversation with a marketing rep from one of Des Moines’ largest companies. Their biggest fear of blogging was having an irate customer make comments on their site. They didn’t want others to see that kind of stuff.
For me, I’d rather have that "stuff" in a place where I have influence (my company’s blog) than somewhere I have no opportunity to respond (the local coffee shop).
Not having a blog doesn’t stifle the conversation – it will just takes place elsewhere. And your customers are talking – that’s what we human beings do. Frankly, if your concerned so much about negative talk – maybe your problems are bigger than whether to blog or not.
If you think you alone own your brand – think again. Your customers deliver a message about you quite often. Why? Because they can. Whether you think they should or not is beside this point. By engaging in a conversation with them – on your blog or theirs – you have influence in the conversation. Your brand and your business practice improves. You gain customer loyalty.
At Viaspire, Heather’s recent post, Much Ado About Blogging got me to thinking about Blogging Fears. I’ve subscribed to Heather’s feed and encourage you to do likewise. Also, Debbie Weil at BlogWrite for CEOs has a category dedicated to Fear of Blogging.
Technorati Tags: Fears of Blogging, Control, Customer Relations, Business Blogging