Purpose Driven Blogging

Before we begin blogging, I ask each person/company I work with to answer six questions:

• What are three main goals for your business?
• What are three business objectives for your blog?
• Who is your audience? (Prospects, Current Clients, Colleagues, Internal)
• Are you targeting a national or regional audience?
• How do you want your audience to respond?
• How much time are you willing to devote to the conversation?

These questions have given pause to some business leaders - and that's a good thing.  Tonight, I'm going to start giving the following two posts as handouts (after I get permission from the authors):

1. Kami Huyse provides The 7 Habits of Highly Effective Blogging. Great Purpose Statement, Kami!
2. Martin Gordon elaborates on Steve Rubel's 4 P's of Blog Marketing - and here's why the elaboration works. I still run into old school marketers who are looking at the traditional 4 P's. Combining Steve's outline and Martin's elaboration, there may be less of a battle.

If you're trying to convince your company to being blogging, grab these posts.

One other note: Both Kami and Martin included a comment of mine within their posts. That's how I found them. That said, this isn't just a reciprocal posting - their items are keepers.

Technorati Tags: Blog Strategy, Blog Marketing, 4P's

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