"Blogging is not a separate business from the Internet. Blogging is simply another way of producing a Web site."
"A blog, like a Web page itself, can be anything you want it to be."
"Each of these trends will boom, bust, consolidate and become ingrained in our daily lives, in turn."
The Blogging Journalist, Munir Umrani, echoes the question (then answers it),
"Is blogging a business? I think not for most bloggers, but it can be. Whether bloggers will make much money is another story."
Blogs are Conversation Stations. Some are business people blogging. Some people use the platform as a business. Most people don’t give a toot either way. People. Conversations.
Susan scores a bulls-eye for businesses that are just starting to blog,
"Marketing 101: it isn’t about reaching the MOST people. It’s about reaching the RIGHT people."