I Hear a Train a comin’..

I was speaking to a local web design firm and asked when they were going to start blogging. They said they hadn’t yet decided their stance on blogging. Hmm.

"I hear the train a comin’, it’s rollin’ round the bend…"

It’s not the first time I’ve heard this from a web development company. My suggestion to each has been:

1. Start blogging now.
2. Design your clients sites with blogging in mind. Be ready to pull that trigger.
3. You’ll be able to implement it faster when they begin blogging.

Some web (under)developers think blogging is a fad. Frankly, I think they’re worried about their jobs.

"…and I ain´t seen the sunshine since I don´t know when,"

If your company is looking to launch a blog, keep Nos. 49 & 50 of Jeremiah’s Business Blogging Best Practices in mind:

• Don’t hire any firms to help you with a blog strategy that are not blogging themselves.
• Don’t hire any firms to help you that suggest the reason to blog is ‘because blogging is hot right now’.

Jeremiah’s list is a "must-read," as is The Cluetrain Manifesto, The Social Customer Manifesto, Evan Schaeffer’s Resolutions, and even Scoble’s Corporate Weblog Manifesto.

To those web designers/developers who don’t know where they stand on blogging: You’re standing (sleeping?) on the track and there’s a train already on the move – and headed in your direction.

Get on the train or don’t, but for your own sake – get off the track.

Lyrics from Folsom Prison Blues.

Technorati Tags: Business Blogging, Blog Design, Cluetrain Manifesto, Folsom Prison Blues

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