I Hear a Train a comin'..
I was speaking to a local web design firm and asked when they were going to start blogging. They said they hadn't yet decided their stance on blogging. Hmm.
"I hear the train a comin', it's rollin' round the bend..."
It's not the first time I've heard this from a web development company. My suggestion to each has been:
- Start blogging now.
- Design your clients sites with blogging in mind. Be ready to pull that trigger.
- You'll be able to implement it faster when they begin blogging.
Some web (under)developers think blogging is a fad. Frankly, I think they're worried about their jobs.
"...and I ain´t seen the sunshine since I don´t know when,"
If your company is looking to launch a blog, keep Nos. 49 & 50 of Jeremiah's Business Blogging Best Practices in mind:
- Don't hire any firms to help you with a blog strategy that are not blogging themselves.
- Don't hire any firms to help you that suggest the reason to blog is 'because blogging is hot right now'.
Jeremiah's list is a "must-read," as is The Cluetrain Manifesto, The Social Customer Manifesto, Evan Schaeffer's Resolutions, and even Scoble's Corporate Weblog Manifesto.
To those web designers/developers who don't know where they stand on blogging: You're standing (sleeping?) on the track and there's a train already on the move - and headed in your direction.
Get on the train or don't, but for your own sake - get off the track.
Lyrics from Folsom Prison Blues.
Technorati Tags: Business Blogging, Blog Design, Cluetrain Manifesto, Folsom Prison Blues
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