Susan Getgood at Marketing Roadmaps has back-to-back thought provokers as she prepares for a Business Blog Workshop in Wisconsin on March 17th.
Susan also points to Elizabeth Albrycht’s When is a Blog Really a Blog from last month – and still worth reading (comments too).
While there’s still much hoopla regarding corporate blogging and whether mediocre blogs will die, small business blogging will be big. Soon (?), having a company blog won’t be such a big deal.
That’s why I always ask if a company’s audience is regional/local or national. It helps us to create a strategy of engagement. A small, local company should ALWAYS respond to relevant comments on its blog.
On larger scale blogs, especially solo-preneurs or consultants, I use a metaphor of a radio talk show host and their audience. Sometimes, not every caller gets on the air.
The difference with a blog? If a comment is relevant, someone reading it will benefit – so add to the conversation. If the host (blogger) doesn’t respond, it doesn’t mean you’ve wasted your words.
If you’re in the Wisconsin area on March 17th, make sure to check out Susan’s workshop (and wear green!). If you’re in Iowa on March 21st, check out the Iowa Blog Workshop (and get advanced reading copy of Career Intensity).
Other events in March:
- New Communications Forum – March 1-3, Palo Alto, CA
- Essentials of Business Blogging – March 16, Los Angeles, CA
- Blog Marketing at CASMA – March 21 -22, Vancouver, BC
- Blog Hui – International Blog Conference – March 17-18, Wellington, NZ
If I missed one, let us know in a comment. If I don’t respond, someone will benefit.
Technorati Tags: Blog Workshop, Small Business, Business Blogging, Corporate Blogging,
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