Forget the Technology. Remember the People.
Sometimes, I can see light bulbs going on over people as I reply to the oft heard statement, "I just don't get this whole blogging thing."
When I tell them to forget the technology and just remember that there's a human being on the other end of the computer, barriers start to fall.
Many successful small business owners are good storytellers. Good storytellers make great bloggers. And great bloggers will share your story - it's natural for them to do so.
Everyone has a story to tell. A blog is just a way to get that story delivered. Instead of talking on the phone or across a desk, you talk with your hands using a keyboard.
Forget the technology. Remember the people. Tell Good Stories.
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