Have you heard the one about the Butcher, the Baker, and the Candlestick Maker?
In today’s market place with collaborations and business alliances becoming a popular device to extend reach and broaden a customer base – the third one (Candlestick maker) is a bit of a mismatch, isn’t it? I could see potential replacements in the Casserole Maker or Salad Dressing Shaker.
The question for your small business is what type of businesses share your customer base? Sharing in such a way that a collaboration might add value to your customers while making each business stronger in a presentation?
Think for a minute on Home Improvement:
Shared Customer Base – Home Owners, especially those looking to raise the value of their homes…
Potential Alliances with – Interior Design, Landscaping, Handymen or General Contractors, Painters, Flooring, HVAC, Real Estate professionals, Pest Control, …
Another example might be Automobile Care:
Shared Customer Base – Fleet Auto Owners, especially those with utility or work vehicles…
Potential Alliances with – Insurers, Mechanics, Auto Parts, Tools and Accessories, Logistics, Tires, Communications, Signs and Decals, Auto Auctions, …
There are probably two or three potential alliances for your business and customer base, too. Can you think of a few?
Rather than hopping in a tub (like the three folks of the nursery rhyme), perhaps you get in front of the Tube – as in YouTube. Or a webinar. Or an E-book.
Collaborating on something digitally should take precedence over efforts offline. Why? A digital product like a video, a webinar, an E-book, all are findable and available around the clock. Once produced, there are no scheduling conflicts, fewer costs, and opportunities for your customers to share with their networks.
Remember to provide a call-to-action. If there’s a download or gateway to access, have an e-mail opt-in (create a new list for the alliance – don’t use one participant’s existing list).
Maybe those three in the tub above were looking for a Floral Designer to do a “Romatic Dinners” podcast, hmm?
Photo on Flickr by MWTaskForce with cc